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Our Story

CurlShoppe Founder, Rowan McAnoy

Rowan McAnoy is the owner of CurlShoppe, an independent business based out of Toronto, Canada that is focused on solving the unique hair care needs of curly hair of all types.

Healthy curly hair requires special attention that many people find difficult to manage, so CurlShoppe’s goal is to help make it easy to love, care for, and embrace your natural curl pattern by providing the products and knowledge needed to maintain a healthy moisturized bounce! As no two curls are the same, CurlShoppe strives to make sure it offers something for everyone regardless of their curl type or texture.

In 2016, CurlShoppe released its first collection of products, “Coconut Is Everything.” Since then three more successful collections have been added, “Butter’d Up”, “For Men” and their newest collection "For Kids"!. CurlShoppe is always looking to close any gaps in the natural hair space and frequently introduces new products and tools as needed.

The company’s success and hands-on leadership in the expanding market of natural hair care have been featured in magazines such as Elle Canada, Fashion, Flare, Hello! Canada, and Refinery 29. In 2021, CurlShoppe was a proud grand prize winner of The Visa Grant Program, an award that supports and encourages the growth of women-owned businesses in Canada. That led to a feature on Global TV’s The Morning Show.

CurlShoppe started as a small business that made batches of products sold mostly to friends and over the years has grown into a successful independent company with employees who help ship to around the world. Thanks to loyal customers who are as dedicated as the team are to keep up a tried and true hair care routine, the products have expanded into professional hair salons, beauty supply stores and can also currently be found on the shelves of Winners and Marshalls as part of a partnership with TJX.

When it comes to hair, instead of hair-length, health and self-love are the main focus at CurlShoppe. The health of hair helps it look good, and feel good. Those positive feelings of self-love reflect on you as a person. The team understands how long it can take to maintain and grow out curly hair and has been there along the way for clients who’ve done The Big Chop, freeing themselves from chemically suppressed curls. Hair does not define you, but it is a big part of how you present yourself, and CurlShoppe wants people to feel like their curls are perfect for every occasion!

Ultimately, the goal is to help people young, old, and from all walks of life embrace their unique hair. CurlShoppe wants to help them feel proud to be different. No two curls are alike and if you have curly hair, you know that each strand has a mind of its own!