

Butter Jelly (Medium Hold)
PRODUCT FEATURES
- Sulphate, Silicone and Paraben Free
- Medium hold curl defining gel
- Lightweight formula that won't weigh down your curls
- No stiffness or stickiness
- Scent Profile: Vanilla Peach
DESCRIPTION
Our medium hold Jelly will give you the definition and hold your curls need when styling, while still maintaining moisture levels. Packed with ingredients like Rose Water, Shea Nut Oil, and Aloe to provide your curls the moisture and nourishment it needs while also creating the perfect curl cast. Curls, coils and kinks of all porosity levels can benefit from its curl defining formula.
Looking for a gel with less hold? Shop our Coconut Jelly (Soft Hold).
Looking for a gel with more hold? Shop our Butter Styling Gel (Max Hold).
HOW TO USE
Apply after your Leave-In Conditioner. Rake and smooth throughout damp hair with your fingers or our Styling Brush. Once evenly worked through hair you may finger coil, scrunch or style as desired. Best to let hair air dry, but help of a diffuser may speed up the process.
PRO TIP: Make sure your hair stays damp/wet before applying this product for best curl defining results! Use a spray bottle with water to help keep it damp as you work through each section.
INGREDIENTS
Click one of the ingredients below to learn more about it:
Aqua, Maltodextrin/VP Copolymer, Aloe Barbadensis Leaf Juice, Rosa Damascena (Rose) Flower Water, Polyquaternium 7, Polyvinylpyrrolidone (PVP), Butyrospermum Parkii (Shea) Oil, Sodium Lactate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Triethanolamine, DL-Panthenol, Cetrimonium Chloride, Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid, Polysorbate 20, Vanilla Planifolia Extract, Lavandula Officinalis (Lavender) Oil, Fragrance (Parfum).
FAQ
What curl type is this gel best for? We aren't kidding when we say all curl types can benefit from this curl defining formula! Loose curls, coils and kinks have all successfully used this jelly in their styling routine due to its versatile hold.
Does this have a crunchy feel? That "crunchy" feeling is known as the curl cast which is created by gels to help define and provide hold. This jelly will leave your curls with a light cast that can easily be softened with a gentle scrunch. Try using our Butter Oil Blend for this step!
Is this your only gel? We also have our Coconut Jelly (Soft Hold) and our Butter Styling Gel (Max Hold)! Our Butter Jelly is in the middle of these two gels in regards to providing hold for your curls.

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Got it as a gift for my mum who has curly coarse hair and she is loving it so far! She loves that it is lightweight and doesn’t make her hair crunchy or heavy.
Love the scent, the soft, natural , no frizz curls. I use it on day two and three, by wetting my palms , adding the product and scrunching through my hair, soft curls rebound.
I had high hopes for this product, however, I feel like it makes my hair fairly frizzy. I haven't had this issue with previous curly hair gels that I've used (not from this shop). I will try to get a gel from Curl Shoppe with a stronger hold as I may have just not gotten the ideal one for my hair!
Holds the curls without the crunch factor.
I'm a fine, thin, wavy ... the hair, not me ;) I prefer the Jelly to the Styling Gel but neither are quite strong enough hold for me so I mix the Jelly 1:1 with MopTop custard. That holds me for a 5-7 day wash cycle with some refreshing towards the end. It the frizzies get too bad, I'll use a tiny spritz of the Coconut Water on my hands and lightly smoothed over.